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We focus on 'managing the funnel'. The funnel is a common metaphor used by sales and marketing departments when describing the lead process - from lead generation to lead qualification and lead closure. This is a way of describing the process of winnowing down a target audience to the specific portion that will actually purchase goods and services.
Virtual Causeway expands this view to include the decision making process- a practice which includes market research. Leveraging survey research will help your company understand the markets you intend to target, and to aid you in understanding your existing customer base.
Fundamentally, the objective of the funnel process is to increase a company's customer base through a predictable rate of closure, and a predictable rate of expense or Return on Investment.
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