Virtual Causeway Decides Canada's Technology Triangle is the Perfect Place to Start a Business
Kitchener, Ontario – Virtual Causeway, a new high-tech sales and marketing company in Waterloo, thinks Canada's Technology Triangle is the perfect place to start a business. After examining several American and Canadian locations, the company decided to launch its operations here in March due to the advantages of the area.
"We decided to establish ourselves in Canada's Technology Triangle because of the area's easy access to a local labour pool, the tech base of companies here, the presence of three universities and a college, and the financial advantage of locating in Canada compared to the United States," says Rick Endrulat, Vice-President and Chief Operating Officer.
Virtual Causeway enables technology companies to build a bridge to prospects and customers through effective lead generation and marketing campaign management. The Waterloo office features a contact centre for the implementation of client marketing efforts.
Virtual Causeway's management team includes Mr. Endrulat, a native of the area and a graduate of Wilfrid Laurier University's MBA program, and two American partners. Its first clients are all U.S.-based, and include Open Market, Pinpoint Solutions and Wellstream Technologies.
"It would have been very easy for Virtual Causeway to establish themselves in the U.S.", says Randy Ellis, CEO of Canada's Technology Triangle. "We were pleased to assist them in proving that this area's advantages made business sense to establish here."
About Virtual Causeway (www.v-causeway.com)
Virtual Causeway is a provider of outsourced business-to-business customer relationship management (CRM) solutions to the technology industry. The company's customers and corporate partners not only include industry leaders, but also some of the most innovative multinational corporations in the United States and Canada.
About Canada's Technology Triangle (www.techtriangle.com)
Canada's Technology Triangle is the regional economic development organization marketing Waterloo, Kitchener, Cambridge and the Region of Waterloo around the world. The organization's mandate is to attract new investment, companies, and talent, and to identify and address impediments to the growth of the region.
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For more information, please contact:
Jennifer King
Director, Marketing and Communications
Canada's Technology Triangle
Cell: (519) 496-3021
kingctt@region.waterloo.on.ca
Rick Endrulat
Chief Operating Officer
Virtual Causeway
22 King Street South, 5th floor
Waterloo, Ontario, N2J 1N8
(519) 886-1600 ext. 222
Fax: (519) 886-5855
rick@v-causeway.com
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